I had to bring the blog out of hiatus after finding this!
I was at my regular Wal-Mart on November 5, 2013 when the the latest and greatest caught my eye.
I had missed the September 11 press release about this product and was unaware of its production until I happened to see it in one of those stacks in the middle of an isle. Cran-Brrr-Rita is billed as a “limited-edition winter offering that combines the taste of a cranberry margarita with a splash of Bud Light Lime”. Anheuser-Busch has inovated by “combining a staple flavor of the holiday season, cranberry, with Bud Light Lime to create a refreshing, flavorful cocktail alternative.”
Well… that’s one way to put it. I was excited to try this product until I forgot it was in my refrigerator Tuesday night. But Thursday I got the chance to crack one open. Here’s what I thought:
My first impression was… nasty. I’m a fan of Vodka Cranberry and I’ll occasionally drink cranberry juice, so this shouldn’t have been a dealbreaker for me. What I did not realize before drinking was that this would be so cranberry margarita-ish. I’ve never actually had a cranberry margarita. And now I know why. In this beverage there were just too many flavors hitting my pallet. Where the Straw-Ber-Rita was a 1-note flavor that was extremely sweet to block everything else out, this is a tart blend of many tastes that do not seem to mix well. This beverage rated low in terms of smooth-ness.
Like the Ritas before it, the Cran-Brrr-Rita can be bought in those little 8 oz. cans and packs in 8% alcohol by volume. It’s still an easy way to get your buzz on.
If you want something that has some hints of cranberry and certainly a lot more, check out Cran-Brrr-Rita. If you are looking for the latest fermented malt beverage that brings you back to the days of children’s cold medicine, check out Cran-Brrr-Rita. Until then, stick to the first and in my opinion only Rita worth sipping on: The Lime-A-Rita.